Live streaming is one of the most popular event formats where the organizers broadcast their events live. Live streaming enables the organizers to reach their audience in real-time. It comes with several advantages over other formats of online events and delivering pre-recorded events. Not only this, it has been proven that live-streaming events have more audience engagement rates than their other counterparts. It is the reason all the organizations, influencers, corporations, and literally everybody has entered the live-streaming game.
The main reason behind this is the fact that live streaming boosts audience engagement and enables organizers to interact and engage with their audience more effectively.
If you are hosting any event and wish to expand your reach to a wider audience, you should definitely go with live streaming.
Talking of hosting live streaming, there are a few things that the organizers need to consider. There are a few tips that the organizers should consider. In this blog, we will talk about those tips. We will also see how you can incorporate them into your event for its sure-shot success and maximum reach.
- Choose The Right Live Streaming Platform:
The first and most important thing that you should take care of is choosing the right live-streaming platform. Since virtual events take place entirely on online platforms and webinar platform, choosing the right platform becomes the deciding factor of the event’s success. Since live streaming has become extremely popular these days, it goes without saying that there is an abundance of platforms available in the market. Hence, it becomes very confusing for the organizers to choose one name among them. Not only this, it becomes more difficult for the organizers if they are hosting live events for the first time. But, it is extremely necessary for the organizers to be extra careful and pick the most suitable platform that goes well with their needs.
Though all online platforms have their own limitations and USPs, there are a few features that they should always look for in a live-streaming platform. Those features are customization, live chats, group chats, live comments, and streaming on some social media live streaming platforms. Other than that, one factor you should never overlook is your budget.
- Keep It Clean and Minimal:
The next tip you should consider is keeping the live streaming and your setup very clean and minimal. There is no doubt in the fact that people these days like everything minimally, and they would want it in case of your streaming too. Overdoing things would overwhelm them. Not only this, your entire setup would look like clutter. It would require them to make more effort if they wish to look for a feature. In addition to it, if you end up adding more features than required, it would just add more chances and increase the probability of overburdening your live-streaming platforms and things going wrong.
- Keep Your Plan B Ready:
The next thing you need to keep in mind while planning your online streaming is always to have a backup plan ready. We know you would want to give your best to one plan, and choosing another plan for the same wouldn’t seem like a preferable option. However, you need to be more practical and think of all possible cases that can happen. Nothing better than not having to feel the need of switching to the backup plan. However, you always need to have something to fall back on. Having a backup plan will not only help you execute your event or live stream as efficiently but it will also eliminate the chances of you feeling embarrassed because of some glitch. It will help you save your and your company’s reputation. Hence, keep an additional set of equipment handy, and Wi-Fi for your internet connection.
- Conduct a Dry Run:
Moving onto the next tip, always make sure that you host a dry run before your main event. Hosting practice sessions will help you attain almost perfect results. Not only this, but with practice sessions, you will come across the loopholes and shortcomings of your strategy and your online event platform. Another reason you should host practice sessions, and include your speakers and guests in them is it will help them get acquainted with the platform. It will help them know how they should log in and out of the platform; It will save everybody’s time on the day of the event.
While you are hosting the practice sessions, check all your equipment and have the assurance of them working properly. Moreover, you should also keep a check on the internet connection.
- Make the Live Streaming Engaging:
The next tip requires you to deliver an engaging and immersive experience to the audience. One factor where the audience thinks of online events as less effective and impactful events is audience engagement. They believe audience engagement comes easily in the case of offline events, and rightly so. The organizers don’t need to pay extra attention and effort to boost audience engagement if the event is happening in a physical setup. However, things might get a bit challenging if it is the case of an online event.
But, we have a solution for it; always select online platforms that come with audience engagement tools. Look for tools such as live chat, live polls, Q&A sessions, and other interactive and networking tools. These tools will enable the attendees to interact with each other and make connections that stay beyond the online event.
Hosting an online event and streaming it live for your audience ain’t rocket science; however, it isn’t a cakewalk either. You need to have some solid strategy and a well-planned approach that you would execute at your online event. Following these tips will help you host your event with utmost efficiency and seamlessness. Not only this, using these tips in your strategy will help you cater to a larger audience. And, it will help you deliver a valuable experience to your attendees. Now that you have some of the best tips in hand, a subject and hopefully an expert online event platform in hand, consider this as a sign of the universe. Get started with your online event today itself.